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Job Responsibilities:

- Work closely with team and PR agency to maximize brand exposure by strategically utilizing samples for photo shoots, celebrity/influencer dressing, and other PR opportunities.

- Support the team to build and maintain strong relationships with key media, fashion stylists, influencers, and celebrities in China to enhance brand visibility and reputation.

- Assist team in developing communication strategy, campaign proposal, and weekly/monthly review, etc.

- Support the planning and execution of brand events, including fashion shows, press days, and projects shooting, ensuring smooth operations and high-quality outcomes.

- Coordinate and distribute press materials received from HQ to relevant media in China, ensuring timely and accurate communication

- Consolidate and analyse monthly editorial, dressing, and clipping reports to evaluate PR performance and identify opportunities for improvement.

- Monitor sample arrivals from Milan HQ and collaborate with PR agency to manage the sample system, including seasonal handovers and tracking.

- Create and manage purchase orders for all invoices pertaining to PR.

- Coordinate and execute ad-hoc projects and new initiatives as assigned, demonstrating flexibility and problem-solving skills.

- Perform other duties as required to support the team and contribute to the overall success of the brand.

Competency Requirements

- Bachelor’s degree, preferably majored in communications, marketing and journalism.

- At least 3 years of experience, in a public relations or communications related role.

- Good understanding of the luxury industry and fashion trends;

- Passionate about fashion, lifestyle and art;

- Good communication skill, must be a team-player;

- Fluent in both Chinese and English.