?Evaluate the market landscape and implement strategies (for China market) to enhance market presence and strengthen positioning across PA and Conference segments.
?Conduct the voice of customer and end-user feedbacks sessions as needed.
?Provide financial and technical justification for product selection, define, and prioritize product development plans, and assess financial requirements to launch products and potential return on investment.
?Consult with engineering team regarding packaging of features, cost estimates, product requirements and/or features, and physical/mechanical aspects.
?Define the product strategy and roadmap.
?Manage global product portfolio and evaluate market potential for new products.
?Analyze relevant market and market trends and identify end-user / customer needs.
?Define target markets and generate market data including in-depth and insightful analysis of competitors, their pricing, positioning, etc.
?Initiate the Product Engineering Process (PEP), outline the Commercial Requirements Specification (CRS), and provide support throughout the entire PEP for all designated procedural stages.
?Collaborate with external third parties to assess partnerships and licensing opportunities.
?Lead cross-functional teams to create products and manage the product development process from concept through development and manufacturing.
