“瑪氏和你心意相通”
The Content Commerce Sales Manager is responsible for Orijen/Acana brand of Champion Pet foods business on Douyin in China and supports the company through development of national budgets. This role will develop growth plan with strategic thoughts on both ecommerce operation and online content.
This job contributes to success by driving social commerce business operations including store daily operations and KOL livestreaming management on Douyin platform, well manage the business partners to ensure good quality and efficient delivery.
Key Responsibilities
?Explore Strategy on Douyin: Set the strategy of business growth, and be responsible for daily operation, aiming to achieve sales target and strategic portfolio.
?Portfolio Planning: Gain a deep understanding of the brand, products, competitors, and industry trends to continuously explore business optimization portfolio strategies and innovative growth opportunities.
?Operations and Media Management: Oversee the daily operations, including but not limited to store livestreaming, and enhance sales revenue through paid media.
Proactively organize promotion and brand campaign wisely together with both internal and external stakeholders.
?KOL Livestreaming: to delivery KOL livestream sales target and brand product awareness.
?DP/Distributor Management, Well manage and lead the business partner team to ensure good quality delivery, to improve professionalism and enhance team capacity.
?Business Owner: with experience in cost control and revenue growth management, effectively managing the bottom-line and top lines of the business.
?Practical experience in operating Douyin or Flagship Store business, with the ability to independently manage business modules and related expenses.
?Solid experience in KOL livestreaming operations, especially matrix building and operation.
?Proficiency in data analysis, capable of using data to drive decision-making and optimize business processes.
?Proven multiple tasks and time management skills.
?Minimum 5 years relevant experience in Ecom of FMCG
