SPD Silicon Valley Bank is the first technology and innovation bank in China serving as an independent legal entity. It is also the first Sino-US joint venture bank. SSVB’s mission is to “increase our clients’ probability of success" by providing unique financial products and services to the technology and innovation industry and redefining the banking experience for innovation companies of all sizes. SSVB aims to create the “Innovation Ecosystem" and strives to be the most sought-after bank for China’s innovation economy. Target clients include those in the hardware, software, Internet, mobile, consumer technology, life science, biotechnology and clean-tech sectors.
MoSeeker helps us establish an efficient and convenient internal referral channel and standardize the entire internal referral process on WeChat. Our employees are more willing to participate in internal referrals than before.
Sharon Yang
Head of Human Resources
SPD Silicon Valley Bank
Challenges
- wanted to recruit through a new recruitment channel to attract new generation talents
- lacked an effective and convenient tool for internal referrals to increase employees’ motivation
Solutions
- Built a WeChat recruitment system in the official WeChat public account
- Opened the "Career Story" module that job seekers can directly learn about SPD Silicon Valley Bank
- Created a convenient WeChat internal referral tool
Results
- By December 15, 2019, employee referrals accounted for 64% of all recruitment channels
- By March 31, 2020, 80% employees completed employee verification on WeChat
- Internal referral participation increased significantly to 77% in 2019, compared with 29% in 2018
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