Shiseido is an international cosmetics company with a history of 146 years. It includes Shiseido, CPB, NARS, IPSA and other high-end cosmetics departments. As the largest cosmetics manufacturer in Asia, Shiseido has covered approximately 120 countries and regions. While maintaining a strong presence in Japan and Asia, Shiseido also aims to be ranked among the top three global high-end cosmetics companies. To this end, Shiseido has formulated the "New Three-Year Plan (2018-2020)", aiming at accelerating its growth into an international cosmetics company originating in Japan and a leading global cosmetics conglomerate.
The opening of the WeChat Recruitment Official Account expands the recruitment channels of Shiseido and increases the sources of candidates, which is a good complement to the traditional recruitment channels. Internal referral is transferred from offline to online operation, which greatly facilitates staff and HR. In 300 days, we sent out more than 200 offers.
Cui Rui
Director of Compensation and Welfare
Shiseido China
Challenges
- As a leader in cosmetics, Shiseido has a huge demand for talent
- How to optimize the interface of traditional recruitment platforms which is not user-friendly
- The number of candidates has been insufficient due to the limited promotion of posts
Solutions
- Open WeChat Recruitment Official Account "Shiseido Recruitment"
- Build a Career Story module to attract followers to click on and browse posts
- Customize an intelligent recruitment robot to help HR respond to candidates in real time and accurately identify candidates' intentions so as to respond intelligently and guide delivery.
Results
- Shiseido had 110,000 + job-shares and received 100,000 job views.
- A total of 1,600 resumes were received, of which 80% were internally referred.
- The conversion rate of resume delivery reached 8.17% in the month when the internal referral module began.
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